The Gatorade Sports Drink Company - 1701 Words

The Gatorade sports drink was founded in 1965 by a group of university physicians at University of Florida after an assistant coached asked the why his football players were so affected by the heat. This lead to the discovery and invention of a carbohydrate and electrolyte drink to help replenish and refuel the nutrients lost through sweat and exercise. The University of Florida’s mascot is the Gator, which is how they came up with the name Gatorade. PepsiCo acquired Gatorade in 2001. Gatorade also has a 69.5% market share in sports drinks. PepsiCo has 6 divisions, North American Beverages, Frito-Lay North America, Quaker foods North America, Latin America, Europe Sub-Saharan Africa, and Asia, Middle East, North Africa. Gatorade falls into the North American Beverages division. Within Gatorades brand name there are a few product lines, The G-Series, Endurance, and Equipment lines. The sports drink is part of the G-series which is based on three steps, prime, perform, and rec over and is part of the perform step. Price Starting out Gatorade was more of a premium pricing but that gave way to a competitive pricing scheme after competition entered into the market. Promotion Gatorade does a lot of promoting. They are online though YouTube ads, ads on sports sites like the NBA and their own official website. Gatorade is also the official drink of many sports organizations such as the NBA, NFL, USA basketball, US Soccer Federation, NHL, MLB, MLS, WNBA, high school sportsShow MoreRelatedPepsico s Gatorade Brand And Its Impact On The World s Premier Consumer Products1321 Words   |  6 PagesIntroduction Gatorade is a PepsiCo owned company that manufactures many sports-themed beverages as well as food products. The Gatorade beverages are based on the oral rehydration therapy, which involves drinking sugar and salt mixed water for the purpose of rehydrating. The Gatorade brand uses carbohydrates and electrolytes to replenish athletes after rigorous physical activity (Gatorade, 2014). Gatorade sweetens their drinks using a mixture of sucrose-dextrose, which reduces the calorie count ofRead MoreGatorade Marketing Campaign : Gatorade1066 Words   |  5 Pagesorange iced liquid poured over the coach’s head. Gatorade has secured this image year after year through a revolutionary marketing strategy. Gatorade’s advertising campaigns have been convincing, unique, and creative. Gatorade single-handedly created the market of sports drinks, and they were required to create campaigns that would prove to the world that their drinks would not only help them perform better, but that t hey also taste great. Gatorade was created as a better alternative to water forRead MoreGatorade And Its Effect On Society1692 Words   |  7 Pagesnever before seen drink with the purpose to assist their football players who suffer from heat illness to perform better athletically morphing into the international business we know today as Gatorade. Made for all athletes, on all different skill levels Gatorade claims it will â€Å"quench your thirst† claiming it will make you work faster and harder when performing. Since its creation Gatorade has become a house hold name because of how affective it has been fueling athletes of all sports replenishing themRead MoreGlobal Corporation Gatorade On The World Of Sports1748 Words   |  7 Pagescorporation Gatorade, who in 1965 revolutionized the world of sports. On a hot summers day at the University of Florida a never before seen drink emerged, with the purpose to assist football players who suffer from heat illness to perform be tter athletically morphing into the international business we know today. Made for all athletes, on all different skill levels Gatorade claims it will â€Å"quench your thirst† claiming it will make you work faster and harder when performing. Since its creation Gatorade hasRead MoreThe Idea Of Gatorade Was First Created By The University Of Florida Assistant Coach Essay1623 Words   |  7 PagesThe idea of Gatorade was first created by the University of Florida assistant football coach when he was curious as to why many of his players were affected by the heat and contracted heat related illnesses. He worked together with a group of physicians from the university and discovered two factors as to why the players were feeling like this during practices and games. They found that the fluids and electrolytes the players lost through sweat were not being replaced and the amounts of carbs inRead MoreBecoming A Professional Nba Player1504 Words   |  7 Pages(â€Å"Dwyane Wadeâ € ),† to do a Gatorade commercial together. In this Gatorade commercial both players were advertising how Gatorade products make you a stronger and a more athletic individual. Children and young adults who envy these players are being mislead about what this actually do to you. Gatorade simply does not give a person a skill that they never had before. And the â€Å"Majority of the people drinking it are not athletes (Is Gatorade Bad For You).† Although Gatorade may be advertised with gimmicksRead MoreThe Mystery And Inequity Of The Athlete s Cup1511 Words   |  7 Pages(â€Å"Dwyane Wade†),† to do a gatorade commercial together. In this gatorade commercial both players were advertising how gatorade products makes you a stronger and a more athletic individual. Children and young adults who envy these players are being mislead about what this actually do to you. Gatorade simply does not give a person a skill that they never had before. And the  "Majority of the people drinking it are not athletes (Is Gatorade Bad For You).† Although gatorade may be advertised with gimmicksRead MoreGatorade, Powerade and Muscle Milk Essay575 Words   |  3 Pages In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people. Gatorade is one of the most famous sports drinks on the market today. Ever since it was created in 1965 at in the labs of the University of Florida Gatorade was used to hydrate in drastic weather conditions. Also Gatorade was used to replenish the key nutrients lost during playing. This achievement was provenRead MoreThe Gatorade Company, Inc.1204 Words   |  5 PagesThe Gatorade Company, Inc. is a manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school s student-athletes lost in sweat during rigorous sport activities. Originally produced andRead MoreEssay about Peyton Manning-Gatorade Commercial1198 Words   |  5 PagesGatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today â€Å"The official drink of the NFL† (Gatorade). According to Naomi Klein â€Å"†¦the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger†(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL